{"id":392,"date":"2015-07-21T12:00:12","date_gmt":"2015-07-21T03:00:12","guid":{"rendered":"http:\/\/hitokuse.com\/news\/?p=392"},"modified":"2015-07-21T11:18:08","modified_gmt":"2015-07-21T02:18:08","slug":"%e3%83%92%e3%83%88%e3%82%af%e3%82%bb%e3%80%81%e3%80%8csmart-canvas%e3%80%8d%e3%81%a7%e5%88%b6%e4%bd%9c%e3%81%97%e3%81%9f%e3%83%aa%e3%83%83%e3%83%81%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e5%ba%83","status":"publish","type":"post","link":"https:\/\/hitokuse.com\/news\/392\/","title":{"rendered":"\u30d2\u30c8\u30af\u30bb\u3001\u300cSmart Canvas\u300d\u3067\u5236\u4f5c\u3057\u305f\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u3092\u4e2d\u56fd\u3067\u914d\u4fe1\u958b\u59cb"},"content":{"rendered":"<p><a href=\"http:\/\/hitokuse.com\/news\/wp-content\/uploads\/2015\/07\/\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u753b\u50cf1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/hitokuse.com\/news\/wp-content\/uploads\/2015\/07\/\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u753b\u50cf1.jpg\" alt=\"\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u753b\u50cf\" width=\"600\" height=\"315\" class=\"alignnone size-full wp-image-398\" srcset=\"https:\/\/hitokuse.com\/news\/wp-content\/uploads\/2015\/07\/\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u753b\u50cf1.jpg 1200w, https:\/\/hitokuse.com\/news\/wp-content\/uploads\/2015\/07\/\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u753b\u50cf1-300x157.jpg 300w, https:\/\/hitokuse.com\/news\/wp-content\/uploads\/2015\/07\/\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u753b\u50cf1-1024x537.jpg 1024w, https:\/\/hitokuse.com\/news\/wp-content\/uploads\/2015\/07\/\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u753b\u50cf1-624x327.jpg 624w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" 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<\/p>\n<p>\u4eca\u5f8c\u306f\u3001\u4e09\u793e\u3067\u9023\u643a\u3057\u3001\u4e2d\u56fd\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30a2\u30b8\u30a2\u3092\u4e2d\u5fc3\u306b\u3001\u6d77\u5916\u3067\u306e\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u914d\u4fe1\u3092\u7a4d\u6975\u7684\u306b\u5897\u3084\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u3010\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300cSmart Canvas\u300d\u306e\u6982\u8981\u3011<br \/>\n\u52d5\u753b\u5e83\u544a\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306e\u5236\u4f5c\u3084\u3001\u914d\u4fe1\u3001\u5206\u6790\u304c\u53ef\u80fd\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002DSP\u3084\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af(\u203b6)\u306a\u3069\u3001\u8907\u6570\u306e\u5e83\u544a\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u5206\u6790\u30c7\u30fc\u30bf\u3068\u3057\u3066\u914d\u4fe1\u6570\u3084\u30af\u30ea\u30c3\u30af\u6570\u306b\u52a0\u3048\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30ea\u30c3\u30af\u9818\u57df\u3092\u53ef\u8996\u5316\u3057\u305f\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<br \/>\n\u9759\u6b62\u753b\u3088\u308a\u3082\u591a\u304f\u306e\u8868\u73fe\u304c\u5229\u7528\u3067\u304d\u3001\u5546\u54c1\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u9bae\u660e\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3053\u3068\u304b\u3089\u3001\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u5e83\u544a\u306f\u30d6\u30e9\u30f3\u30c9\u540d\u3084\u4f1a\u793e\u540d\u3092\u8a8d\u77e5\u3055\u305b\u308b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u3044\u3046\u70b9\u3067\u9759\u6b62\u753b\u3088\u308a\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u3010DSP\u300cMicroAd BLADE\u300d\u306e\u6982\u8981\u3011<br \/>\nMicroAd BLADE\u306f\u3001\u56fd\u5185\u6700\u5927\u898f\u6a21\u306e\u58f2\u4e0a\u30b7\u30a7\u30a2\u3092\u8a87\u308b\u56fd\u7523DSP\u3068\u3057\u3066\u3001\u5e83\u544a\u4e3b\u306eROI(\u203b2)\u6700\u5927\u5316\u3092\u76ee\u7684\u3068\u3057\u305f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u51fa\u7a3f\u30fb\u7ba1\u7406\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u5e83\u544a\u4e3b\u306f\u3001\u3060\u308c\u3082\u304c\u6271\u3044\u3084\u3059\u3044\u5358\u4e00\u306e\u7ba1\u7406\u753b\u9762\u3092\u5229\u7528\u3057\u3066\u5e83\u544a\u3092\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002\u7ba1\u7406\u753b\u9762\u304b\u3089\u51fa\u7a3f\u6307\u793a\u3055\u308c\u305f\u5e83\u544a\u306f\u3001\u6700\u3082\u9ad8\u3044\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u3001\u304b\u3064\u30b3\u30b9\u30c8\u30e1\u30ea\u30c3\u30c8\u306e\u3042\u308b\u5e83\u544a\u67a0\u306b\u63b2\u51fa\u3055\u308c\u307e\u3059\u3002<br \/>\n\u51fa\u7a3f\u5148\u3068\u30b7\u30b9\u30c6\u30e0\u9023\u643a\u3057\u3001RTB(\u203b3)\u30b7\u30b9\u30c6\u30e0\u306b\u3088\u3063\u3066\u81ea\u52d5\u7684\u306b\u8907\u6570\u306e\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304b\u3089\u5e83\u544a\u67a0\u3092\u8cb7\u3044\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3082\u3001MicroAd BLADE\u306e\u7279\u9577\u3002\u56fd\u5185\u306e\u4ee3\u8868\u7684\u306a\u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8(\u203b4)\u3084SSP(\u203b5)\u3068\u9023\u643a\u3057\u3001\u6708\u9593\u7d041,100\u5104\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u5e83\u544a\u67a0\u3092\u78ba\u4fdd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3010\u611b\u5fb3\u5a01\u5e83\u544a\u6709\u9650\u516c\u53f8\u306e\u6982\u8981\u3011<br \/>\n2004\u5e74\u8a2d\u7acb\u3002\u682a\u5f0f\u4f1a\u793e\u30a2\u30c9\u30a6\u30a7\u30a4\u30ba100%\u51fa\u8cc7\u306e\u4e2d\u56fd\u5b50\u4f1a\u793e\u3002\u4e2d\u56fd\u3067\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u4e8b\u696d\u30fb\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u4e8b\u696d\u3092\u5c55\u958b\u3002\u4e2d\u56fd\u5168\u571f\u306b\u304a\u3044\u3066\u3001\u4e2d\u56fd\u6700\u5927\u7d1a\u306e\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u300cCHANet\uff08\u30c1\u30e3\u30cd\u30c3\u30c8\uff09\u300d\u3092\u306f\u3058\u3081\u3001\u30a6\u30a7\u30a4\u30dc\u30fc\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u904b\u7528\u3092\u4e2d\u5fc3\u306bSNS\u3084BBS\u306e\u7ba1\u7406\u30fb\u904b\u7528\u3092\u884c\u3046\u30bd\u30fc\u30b7\u30e3\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u300cWOM VISION\uff08\u30ef\u30e0\u30d3\u30b8\u30e7\u30f3\uff09\u300d\u3001\u691c\u7d22\u9023\u52d5\u578b\u5e83\u544a\u300cKeynet\uff08\u30ad\u30fc\u30cd\u30c3\u30c8\uff09\u300d\u3001\u30b9\u30de\u30db\u5411\u3051\u5e83\u544a\u30b5\u30fc\u30d3\u30b9\u300cAppDriver China\u300d\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30c6\u30a3\u30c3\u30af\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u300cBlue Bee Box\u300d\u3092\u63d0\u4f9b\u3002\u4e0a\u6d77\u3001\u5317\u4eac\u3001\u5e83\u5dde\u3001\u9999\u6e2f\u3001\u53f0\u6e7e\u306b\u62e0\u70b9\u3092\u6301\u3064\u3002<\/p>\n<p>(\u203b1) DSP : Demand Side Platform(\u30c7\u30de\u30f3\u30c9\u30b5\u30a4\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0)\u3002\u5e83\u544a\u5728\u5eab\u306e\u8cb7\u3044\u4ed8\u3051\u304b\u3089\u914d\u4fe1\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3092\u4e00\u62ec\u3057\u3066\u7ba1\u7406\u3067\u304d\u308b\u5e83\u544a\u914d\u4fe1\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3002<br \/>\n(\u203b2) ROI : Return on Investment(\u30ea\u30bf\u30fc\u30f3\u30aa\u30f3\u30a4\u30f3\u30d9\u30b9\u30c8\u30e1\u30f3\u30c8)\u3002\u6295\u8cc7\u91d1\u984d\u306b\u5bfe\u3057\u3066\u5f97\u3089\u308c\u308b\u52b9\u679c\u306e\u5272\u5408\u3002<br \/>\n(\u203b3) RTB\uff1aReal Time Bidding(\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d3\u30c3\u30c7\u30a3\u30f3\u30b0)\u3002\u5e83\u544a\u67a0\u306e\u8868\u793a\u6bce\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u3084\u63b2\u8f09\u30b5\u30a4\u30c8\u3092\u5143\u306b\u5e83\u544a\u67a0\u306e\u7af6\u4e89\u5165\u672d\u3092\u884c\u3044\u3001\u914d\u4fe1\u3059\u308b\u5e83\u544a\u3092\u6c7a\u5b9a\u3059\u308b\u4ed5\u7d44\u307f\u3002<br \/>\n(\u203b4) \u30a2\u30c9\u30a8\u30af\u30b9\u30c1\u30a7\u30f3\u30b8\uff1a\u8907\u6570\u306e\u30a2\u30c9\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u9023\u643a\u3059\u308b\u4ed5\u7d44\u307f\u3002<br \/>\n(\u203b5) SSP\uff1aSupply Side 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